Significance of media towards change
Introduction
Media is the plural form of the term medium, which describes any path of communication. Media includes everything from printed papers to physically represented data, including art, education, news, and various other forms of information. Anything that can extend to the field of communication that affects people, including items such as television, telephones, and the Internet, can be considered media.
Role of Media
Media is an organised institute that gives information and awareness to the people. Media performs as a catalyst for social change. It occupied a unique identity in society. Media provides people with knowledge, information, education, awareness, entertainment, and motivation. In present days every work is based on information which is provided by the media. Media is the backbone of social growth, providing more job opportunities. the media is supposed to be the fourth pillar of democracy because it can provide a high level of awareness to society.
Types of Media
There are four main types of media
a. Print Media
b. Broadcast Media
c. Outdoor or Out of Home (OOH) Media
d. Internet
Print media
print media is a mass communication It includes newspapers and magazines.
Broadcast media
is a mass media that carry audio, video, and visual ads to an audience of a large number simultaneously. It includes radio and television and all materials provided by the media and press.
Outdoor or Out of Home Media
The media or source through which you share your advertisement with customers, the public, to display ads digitally by billboards, posters, bus shelters, and street advertising.
Internet
The Internet is a global channel that interconnects via the network of computers which transfer information. It is fast expanding with an endless advertising medium. In the future the Internet is going to erase manual work, and all work will be done online.
Advantages of Media
Media gives information about your society, country, nationally, and internationally.
It educates and gives awareness to children.
Social media gives a platform to introduce your skills to gain attention.
Social media is a place where you can advertise your product and do business.
Reach a large audience and target them on the basis of their interest.
Chat with people and make friendships.
Order raw materials for home and kitchen uses.
Make online trips.
If it is not secure to go out then do work at home online.
Media provides more jobs on the basis of their skills, like online teaching, Acting, comedy, playing games, online training centers, etc.
Media perform a vital role in the pandemic and war situations.
Disadvantages of media
People mostly live individually.
Not giving time to the family.
Wasting too much time watching tv and using social media.
Some websites show adult content that is not appropriate for children, and that provides bad habits to society.
Some entertainment shows negative effects on children's mental health like gaming, fraud, thief, and hacking.
Media, like the internet, has security risks and can affect our privacy.
Conclusion
The Media is performing a significant role in our living style and social behavior. To convert our manual work into an online and digital platform to increase content and produce more job opportunities. However, these modern technologies have entered our privacy and there is no way to avoid it.